MISSION STATMENT
The RISEDINEDIVE food truck is located near the Jersey shore beaches early in the morning for the people looking for a grab and go breakfast on their way. The menu is designed with food items that are all handheld making it easy to eat and walk as you go. The food truck is meant as a healthier faster option for guests to choose rather than any greasy boardwalk foods. Keep a lookout for RISEDINEDIVE near the beaches as it moves around depending on weather and foot traffic for where it sets up each day.
BRAND STORY
Breakfast is the most important meal of the day, but people tend to skip this meal when on the move. When planning a trip to the beach where do you eat breakfast? Do you make food at home? Stop on the way? Wait for lunch? RISEDINEDIVE is the solution to those questions. A food truck right next to the beach offering quick healthy options for people on the move. Handheld sandwiches or baked goods made for walking and eating at the same time. No more skipping meals before a long day in the sun!
The main audience is people walking to the beach
in the early morning hours, but do not want to go
far for breakfast. Such as lifeguards, surfers, day
trippers, tourists, locals.
in the early morning hours, but do not want to go
far for breakfast. Such as lifeguards, surfers, day
trippers, tourists, locals.
BRANDING EXAMPLES
BEHIND THE BRAND
Primary Logo Variations
Used for menu, headers, signage
Secondary Logos
Used for food packaging, stickers, merchandise
Packaging Textures
Color Palette
MAIN FONTS
